Pre-Con 2C | Reimagining the Candidate Experience: How Social Recruiting, Candidate Care, & Experiential Design Can Add Deep Competitive Advantage to Your Talent Strategy

Tuesday, May 9
9:00 AM–10:00 AM

Location: Illinois Street Ballroom East

Hashtag: #DEAM17

Session Topic: Recruitment Marketing
Session Type: Pre-Conference
Days: Tuesday, 9 May

Grade This Session
https://www.surveymonkey.com/r/deam17-pc2c

About This Session

Today’s workforce wields amazing influence.

Social media and employer review sites give employees and candidates alike the power to shape brand sentiment in real-time. But as the labor market grows more competitive, and with a global talent shortage looming, one key area becomes increasingly crucial in the fight for top talent—the candidate experience.

What do candidates really expect from their experience? And how do you exceed the expectations of all applicants—especially the majority you don't hire—so they are convinced to reapply tomorrow?

Join Irma Long, VP of Talent Acquisition, Follett Corporation, and Mira Greenland, VP, CareerArc, as they dismantle the complexity of candidate experience design and redefine what makes the modern applicant journey complete. Discover the no. 1 pain point candidates experience today as revealed by a national survey of 1,200 respondents, and learn how Follett attempts to cure this and other key problems head-on with new tools and techniques.

Workplace Application:
Discover the keys to effectively enhancing your candidate experience and benefit from compounding returns to your talent strategy and brand.

Recertification /Learning Objectives:

• Discover the no. 1 pain point candidates experience today as revealed by a national survey of 1200 respondents, and learn how Follett attempts to cure this and other key problems head-on with new tools and techniques.
• Learn how to calculate the true cost of a poor candidate experience on your talent brand and your consumer brand so you can make the case for candidate experience redesign.
• Identify which critical, overlooked areas in the candidate experience to enhance first, and the keys to effectively enhancing those areas that could yield compounding returns to your talent strategy and brand.
• Understand how social listening fits into your social recruiting and employer brand strategy, and how candidate feedback can inform your overall recruitment effort.

Speakers